{"id":10678,"date":"2022-03-24T21:26:25","date_gmt":"2022-03-24T20:26:25","guid":{"rendered":"https:\/\/www.nicolaus.sk\/?p=10678"},"modified":"2022-05-28T21:01:02","modified_gmt":"2022-05-28T19:01:02","slug":"welcome-to-stredo-borec-a-limited-edition-of-borec-borovica-dedicated-to-the-central-slovaks","status":"publish","type":"post","link":"https:\/\/www.nicolaus.sk\/en\/press-releases\/welcome-to-stredo-borec-a-limited-edition-of-borec-borovica-dedicated-to-the-central-slovaks\/","title":{"rendered":"Welcome to Stredo Borec \u2013 a limited edition of Borec borovica dedicated to the Central Slovaks"},"content":{"rendered":"    <div class=\"image\">\r\n        <img\r\n            class=\"img-fluid\"\r\n            src=\"https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-KV-small-340x340.jpg\"\r\n            srcset=\"https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-KV-small-340x340.jpg 1x, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-KV-small.jpg 2x\"\r\n            alt=\"Borec kampa\u0148ov\u00fd vizu\u00e1l\">\r\n    <\/div>\r\n\r\n<h1>\r\n    Welcome to Stredo Borec \u2013 a limited edition of Borec borovica dedicated to the Central Slovaks<\/h1>\r\n\r\n<div class=\"date\">\r\n        24. March 2022 &#8211; Press releases<\/div>\r\n\r\n    <div class=\"desc\">\r\n        The face of the new limited edition and communication is Attila V\u00e9gh, who has been associated with the brand in the past through the award-winning campaign &#8220;The Power of a Real Fighter&#8221;. The creative aspect was once again handled by Mannschaft.     <\/div>\r\n\n\n\n<p>The campaign takes advantage of the fact that Attila comes from the south and has absolutely nothing in common with pure Central Slovaks. He didn&#8217;t even come around the local customs. What happens when you order a mixed drink in a characterful Central Slovakian pub? You will find out in the new commercial directed by Tom\u00e1\u0161 \u0158eho\u0159ek.&nbsp;<\/p>\n\n\n\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TT8zRUce8ps\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>&#8220;The campaign was created with a background of market data. From these we can say that the biggest consumers of borovi\u010dka come from the regions of central Slovakia. The Central Slovaks are known as the eternal connoisseurs of borovi\u010dka and they know that borovi\u010dka tastes best pure. Therefore, we decided to create a limited edition of Borec borovica called Stredo Borec. Our borovi\u010dka Borec is unique and we don&#8217;t need to add any of the \u2018tidbits\u2019 that we are used to in other mixed drinks,&#8221;<\/em>&nbsp;<\/p><cite>says Veronika Slov\u00e1kov\u00e1, Brand Manager of St. Nicolaus.&nbsp;<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small.png\" alt=\"\" class=\"wp-image-8783\" width=\"345\" height=\"526\" srcset=\"https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small.png 394w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-197x300.png 197w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-263x400.png 263w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-190x289.png 190w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-380x579.png 380w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-177x270.png 177w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-355x540.png 355w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-106x162.png 106w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-213x324.png 213w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-223x340.png 223w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-46x70.png 46w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-92x140.png 92w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/BOREC_cista_white_green_bcg-small-205x312.png 205w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/figure><\/div>\n\n\n\n<p>The main campaign video is accompanied by a series of short video recipes. Attila will tell us how to prepare borovi\u010dka in the Orava, Kysuck\u00e1 or Liptovsk\u00fd way:&nbsp;<\/p>\n\n\n\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LG1mrjNLOuE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n\n<p>The campaign takes place in the online environment, primarily on social networks with specific targeting focused on the areas of central Slovakia.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1.jpg\" alt=\"\" class=\"wp-image-8794\" width=\"773\" height=\"515\" srcset=\"https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1.jpg 1000w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-300x200.jpg 300w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-768x512.jpg 768w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-600x400.jpg 600w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-720x480.jpg 720w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-190x127.jpg 190w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-380x253.jpg 380w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-405x270.jpg 405w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-810x540.jpg 810w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-900x600.jpg 900w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-162x108.jpg 162w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-324x216.jpg 324w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-510x340.jpg 510w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-70x47.jpg 70w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-140x93.jpg 140w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-205x137.jpg 205w, https:\/\/www.nicolaus.sk\/wp-content\/uploads\/2022\/02\/borec-kv-obr1-410x273.jpg 410w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Agency: Mannschaft<br>Client: St. Nicolaus, Veronika Slov\u00e1kov\u00e1, Tom\u00e1\u0161 Trstensk\u00fd<br>Creative director: Adam Mar\u010dan<br>Copywriter: Mat\u00fa\u0161 Kvas, Martin Kovar\u00edk<br>Art Director: Adam Mar\u010dan<br>Production: Playground 13, Juraj Darida, Kika Kijacov\u00e1<br>Director: Tom\u00e1\u0161 \u0158eho\u0159ek<br>Photographer: Mat\u00fa\u0161 Bence, Mi\u0148o Debn\u00e1r<br>Musica: Jergu\u0161 Oravec <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The campaign takes advantage of the fact that Attila comes from the south and has absolutely nothing in common with pure Central Slovaks. He didn&#8217;t even come around the local customs. What happens when you order a mixed drink in a characterful Central Slovakian pub? You will find out in the new commercial directed by [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Welcome to Stredo Borec \u2013 a limited edition of Borec borovica dedicated to the Central Slovaks &#8226; ST. 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