{"id":10688,"date":"2022-03-24T21:33:28","date_gmt":"2022-03-24T20:33:28","guid":{"rendered":"https:\/\/www.nicolaus.sk\/?p=10688"},"modified":"2022-05-28T20:55:50","modified_gmt":"2022-05-28T18:55:50","slug":"adam-durica-and-his-father-peter-toast-family-friendships-with-demanovka","status":"publish","type":"post","link":"https:\/\/www.nicolaus.sk\/en\/press-releases\/adam-durica-and-his-father-peter-toast-family-friendships-with-demanovka\/","title":{"rendered":"Adam \u010eurica and his father Peter toast family friendships with Dem\u00e4novka"},"content":{"rendered":"
\r\n \r\n <\/div>\r\n\r\n

\r\n Adam \u010eurica and his father Peter toast family friendships with Dem\u00e4novka<\/h1>\r\n\r\n
\r\n 24. March 2022 – Press releases<\/div>\r\n\r\n
\r\n Not long ago a parent, today a best friend. We toast to special moments in the circle of those closest to our hearts. To family friendships. Adam \u010eurica and his father Petr will celebrate theirs with Dem\u00e4novka, a Slovak herbal liqueur straight from the Dem\u00e4novsk\u00e1 valley. <\/div>\r\n\n\n\n

The campaign is the brainchild of the Mannschaft agency. “We searched for a long time for the right direction and finally chose family friendships. Father and son, that’s a lifelong bond that no other can replace. It is formed from the first day and every single experience together strengthens it. But the strength of this bond only fully manifests itself when the son and father become best friends,”<\/em> says Adam Mar\u010dan, creative director of the Mannschaft agency.<\/strong> <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The face of the campaign is Adam \u010eurica with his father Petr.\u202f“We see the cooperation with Adam \u010eurica and his father Petr as an ideal example of family friendship. Adam is the idol of our target group and is a great fit for communicating the values of the Dem\u00e4novka brand,”<\/em> says Lenka Rusn\u00e1kov\u00e1, Senior Brand Manager of the Dem\u00e4novka brand<\/strong>.\u202f”We tried to make Adam and his dad Petr feel as natural as possible. We believe that when you connect with a brand you trust, the result is an authentic connection that works. The musical theme of the campaign is Adam’s most popular song “Ne\u013eutujem.”<\/em> <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The campaign, which took several months to prepare, culminated at the end of 2021. The spot was produced by Playground 13 and AZN Kru. Key visuals and photos for social media were taken by Tom\u00e1\u0161 Posp\u00edchal. The spot depicts Adam and his father’s relationship in various forms such as family, rivals and colleagues, but at the end of the day they are always the best of friends. <\/p>\n\n\n\n

Client: St. Nicolaus (Lenka Rusn\u00e1kov\u00e1, Tom\u00e1\u0161 Trstensk\u00fd)
Agency: Mannschaft
Art Director: Adam Mar\u010dan, Mat\u00fa\u0161 Kvas
Art Director: Alexandra Pobjeck\u00e1
Copywriter: Mat\u00fa\u0161 Kvas
Account manager: Adam Mar\u010dan
Production: Playground 13 & AZN Kru (Krist\u00edna Kijacov\u00e1, Thuy Linh Mai)
Director: Novak & Nguyen
DOP: Du\u017ean Duong
Photography: Tom\u00e1\u0161 Posp\u00edchal
Music: Adam \u010eurica<\/p>\n","protected":false},"excerpt":{"rendered":"

The campaign is the brainchild of the Mannschaft agency. “We searched for a long time for the right direction and finally chose family friendships. Father and son, that’s a lifelong bond that no other can replace. It is formed from the first day and every single experience together strengthens it. But the strength of this […]<\/p>\n","protected":false},"author":4,"featured_media":8817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"acf":[],"yoast_head":"\nAdam \u010eurica and his father Peter toast family friendships with Dem\u00e4novka • ST. 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